CHALLENGE A media giant developed the biggest online video-sharing platform in the local market, but user engagement was still below the global benchmarks of similar platforms. The vision was to implement a video recommendation feed to improve current metrics.
SOLUTION The team developed and introduced a cutting-edge machine learning recommendation system that analyzes user interactions to provide personalized video suggestions.
RESULT 10% Increase in Average Time Spent: Achieved a 10% increase in average time spent on the video-sharing platform.