CHALLENGE A dominant retailer in the Middle East, facing stagnation due to its reliance solely on offline operations, was seeking a new cost-effective opportunity for growth. The company aimed to transition from a brick-and-mortar business model to a robust online presence. Recognizing the significant investment required for in-house software development, they sought integrative solutions encompassing fulfillment, e-commerce platforms, delivery management, customer experience tools, and data analytics. The next hurdle was to develop and execute a successful Go-To-Market (GTM) strategy to capture the burgeoning e-grocery market.
SOLUTION AlumniHub partnered with the retailer to develop a comprehensive tech stack for their e-grocery launch, including a warehouse management system, picker app to pick and complete orders, courier app, and product inventory management software. AlumniHub designed and implemented ERP connectors in close cooperation with the client's team to ensure seamless integration. Following the successful launch, our team crafted and executed a strategic marketing plan to facilitate rapid scaling in the Middle East.
RESULT Our end-to-end execution of digital transformation helped the client attract a younger audience, unlocking a new revenue stream. The robust online channel fueled a 12% sales surge, while the retailer rapidly secured a market share in the booming e-grocery sector, comparable to established players.