CHALLENGE Soaring customer acquisition costs plagued a professional cosmetics and perfume retail chain. To combat this, maximizing online store traffic conversion became crucial. Live streaming, a powerful tool for boosting conversions, was gaining traction globally, with China leading the charge (live shopping accounts for a whopping 10% of their total online shopping Gross Merchandise Volume!). However, lacking the resources to implement it, our client was leaving significant money on the table.
SOLUTION AlumniHub recognized the potential of live shopping platforms not only to increase conversions but also to cultivate in-house micro-influencers, significantly reducing reliance on costly external influencer marketing campaigns. AlumniHub saw the chain's talented make-up artists as ideal internal micro-influencers. By developing an embeddable live shopping solution, AlumniHub empowered them to create engaging content (live streams, short videos, posts) – all with clear calls-to-buy. The solution included influencer profiles, a comprehensive content feed, and an ML-powered recommender system to personalize the experience and keep viewers engaged. To ensure success, AlumniHub seamlessly integrated our software tools and provided in-depth training for the make-up artists, equipping them with the skills to stream and produce high-quality content that can be utilized across different channels and for direct-to-consumer (D2C) initiatives.
RESULT 3x Higher Conversion: Achieved 3x higher conversion in live commerce and social commerce compared to conventional e-commerce.